Elisa's Blog
Friday, July 01, 2005
 
So I was walking along the parking lot of the company across the street from ours. It was close to lunchtime, which means that I presently heard the loud car horn trumpeting the arrival of one of that company's food trucks. Now, this horn is polyphonic, it actually belts out a melody, a bit like the kid's ice cream tucks, but which was, in this case, a shortened version of the popular Mexican song: "La Cucaracha".

This made me think that the food truck guys needed a quick and short lesson in basic marketing:

Marketing axiom #452:

"Cucarachas and food don't mix very well."


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